New season, new momentum — what if autumn was the perfect time to communicate?

As summer fades on the bassin d’Arcachon and beyond, the light softens and life finds a gentler rhythm. For many businesses, this is the ideal moment to pause and reconsider their communication strategy. While summer thrives on the instant and the spontaneous, the new school year and autumn encourage us to step back — the perfect opportunity to refine your message and reconnect with your audience.

At quatre histoires, we believe every company has a story shaped by its values, its people, and its roots. Now, as the hustle and bustle of summer recede, it’s time to strengthen connections, highlight what makes you unique, and keep your brand’s world alive with genuine authenticity.

Looking outward: communicating with an international audience

The bassin d’Arcachon is welcoming more international visitors than ever, especially English speakers. To truly reach these audiences, it takes more than translation — it requires genuine understanding and the right tone.

As the only fully bilingual agency on the bassin, we develop campaigns, content, and media strategies that resonate just as powerfully in English as in French, helping your brand stand out all year round.

In the spotlight: Cap Ferret featured by The Telegraph

We recently had the honour of being highlighted in the British daily The Telegraph, in an article revealing “the real Cap Ferret”—the one discovered at dawn, to the rhythm of the tides, or along quiet forest bike paths. It’s a wonderful example of our approach: capturing places with care, sharing the voices of locals, and celebrating a slower, more authentic way of life far from the seasonal spotlight.

Read the article on our website.

Five reasons to stay visible on social media this autumn

• Now’s the time to build real relationships and nurture customer loyalty.
• Your audience is more attentive: off-peak communication reaches the most engaged followers.
• Autumn is ideal for experimenting — try new formats, share behind-the-scenes moments, and human stories.
• Prepare for your next big campaigns: use autumn as a testing ground for winter and spring launches.
• Stand out while others slow down: make your mark when the field is clear.