You’re thinking about your marketing strategy for the upcoming year but don’t really know where to focus your efforts? We’ve selected some of the top web marketing trends for 2022. Bear in mind that these don’t apply to everyone and that your strategy has to be tailored to your specific needs and targets.
Customer experience is king
You need to provide meaningful experiences. Tell engaging stories, create high-quality, authentic and consistent content. Share what your brand is about, what goes on behind the scenes…
Social responsibility
Values drive storytelling. Ethics, transparency, diversity and inclusion are increasingly important to consumers today and should be a part of your strategy.
Focus on less social media platforms
Quality not quantity. Understand what channels your audience uses and how they use them to post the right content at the right time. Limit yourself to
3-5 platforms.
Influencers
The focus is shifting to micro-influencers: people with 1000-50,000 followers. They are more relatable, more “real”, have high levels of engagement and their audiences are more likely to trust them.
Customer-driven content
UGC (user-generated-content) is on the rise. It drives communities and connections: encourage people who buy/use your products/services to share the experience with other customers.
Native advertising
Sponsored posts do not interrupt people’s social media experience, they blend in and enhance it, promoting your brand to a new audience.
Video
It remains the superstar of contents. Videos should be kept short to keep up with the fast-paced attention spans of audiences.
Website optimisation
Website speed has become essential (especially with Google Core Web Vitals) and mobile optimisation will continue to be more and more important. Video and image SEO should not be forgotten.
Voice search
Voice search (Siri, Alexa, Google assistant) is growing. Ask yourself what question users could ask about your business or product and incorporate them into your website in question and answer formats.
Chatbots and virtual assistants
Consumers expect quick answers to their enquiries, so think about adding a chatbot or virtual assistant to your setup.
Virtual and hybrid events
Live video streams, webinars, conferences, virtual product launches and audio chat rooms help increase brand awareness and help you reach new clients. The fact that the events are live adds authenticity while interactive features such as comments and hand raising drive engagement.
